Most of us have seen it about two weeks ago, some of us for the commercials and the halftime show, the rest of us for the sport of football and the two teams in the game, the Seattle Seahawks and the Denver Broncos. And I gotta say none of the comments about this year's Superbowl I've heard were really positive! "The commercials were boring", "Beyonce's performance last year was much better", and the obvious "this game was a blowout". At least the later of those comments was not necessarily expected. The number 1 offense in the NFL, the Denver Broncos surrounding their record setting quaterback faced the number 1 defense in the league, the Seahawks surrounding...!?
Who did they really surround? Russell Wilson, the outstanding quaterback? Marshawn Lynch? Oh, wait there was the whole story about the "best corner in the league", Richard Sherman. I am sure everyone interested in the sport and who watched the Superbowl is aware of the stories about Richard Sherman, his ego, the "thug" accusations and so on. But he did not have a great game, just like Payton Manning didn't. Of course Russell Wilson had a good game, but nothing extraordinary. So if the game was boring, the commercials were too, there was no big stories surrounding the football stars on the field, who really gained anything out of this years game?!
In my opinion there was only one winner. "Beats by Dre"!
Lets's go back a couple weeks, during the playoffs, maybe even before that. The headphone manufacturer started an advertising campaign featuring Colin Kaepernick and, (that's right), Richard Sherman of Seattle. One might ask what's the big deal... The Kaepernick spot was nice and all. But Beats by Dre most likely didn't gain more fame than they had already established. The Sherman spot on the other hand is a different story.
For those of you who haven't seen it hear is the clip. For those of you who haven't seen it here is the clip
What a great idea to pick the one athlete in the NFL on a team with superbowl ambitions that is trying to silence his critics, who tries to prove that he is an outstanding athlete and no thug at all. To have him put on his noise canceling headphones, turn around and do his thing to focus on what is important.
Now the thing is. If you did not really follow the NFL, you probably did not even know of all these accusations and the story around it. Here comes the best thing that could ever happen to any advertiser. Richard Sherman intercepts the final pass in the last playoff game against the SF 49ers, and steps in front of the cameras right afterwards for an Interview that some of us might never forget:
There it was. The whole nation now knew about the Sherman story, and now everyone was able to identify with the commercial when the "best corner in the league" puts on his headphones, to focus on what is important. Being good at what you do.
The fact that all of the Superbowl participants apparently received special $25000 headphones from Dr. Dre seems to be just a side note. But it somehow shows how much the headphone manufacturer really benefited from this sports event.
sources:
http://ftw.usatoday.com/2014/01/richard-sherman-beats-by-dre-commercial/
http://www.digitaltrends.com/home-theater/ebay-alert-beats-hands-25000-headphones-superbowl-players/
Go sebasss
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